Students pursuing marketing are often asked to write a stellar ADIDAS SWOT analysis case study. Writing a comprehensive and well-researched case study proves to be a mean feat to them. Most of the times, they have vague to little idea of the crucial elements to incorporate to draft an impeccable case study. Therefore, despite conducting in-depth research and collecting adequate information, they fail to nail their assignment.
If you are also striving to comprehend the vital elements to include in your case study, then go through this blog to have relevant insights.
In this blog, we have highlighted the key strengths, weakness, opportunities and threats (SWOT)that affect the company most.
STRENGTHS
1. With billions of dollars in annual profits, undoubtedly, ADIDAS is no small fish. One of its biggest strength is its powerful brand. Not only does the brand have widespread awareness but also a positive image. In short, it’s a powerful brand. It is a key part of how it manages to attract a large fraction of sportswear sales.
2. With 2400 store across the world attracting $4.3 billion, the company holds a strong financial position in the market. Adidas has a brilliant distribution system, from selling its products through online stores to company-owned stores, it is available everywhere.
WEAKNESS
1. A look at some SWOT analysis tutorials of ADIDAS will enable you in comprehending that the brand outsources the production of its products to manufacturers of far Eastern countries. While this strategy enables the brand to cut costs, it also loses control of how its products are made. This makes it incredibly difficult for them to meet the rigorous quality standards.
2. High price range due to innovative production methods has made the brand affordable to only a section of limited customers.
Opportunities
1. Through the expansion of its product line, ADIDAS can explore a new set of opportunities. At the same time, it can also differentiate itself from the competitors.
2. The major opportunity for ADIDAS may well be the growing sportswear industry. Both health and fitness are the latest trends. They demonstrate no sign of slowing down any time soon. ADIDAS should seize this opportunity. Though, other brands will be exposed to the same growing industry, ADIDAS should think of ways to outpace them effectively.
THREATS
1. Though ADIDAS is a global brand, still it faces terrible competition from brands like Nike and Puma. Besides this, there also seems to be a regular competition from substitutes, local players and market penetrators.
2. As the majority of its production is outsourced, suppliers tend to have more bargaining power than the company.
Conducting a SWOT analysis is one of the most widely used tools for strategic analysis. Comprehend the SWOT analysis of ADIDAS, go through the crucial points to incorporate them in the case study of your own. Here’s wishing all the luck!
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